Improving User Engagement in BI Projects Through Custom Dashboards

Abstract

Business Intelligence (BI) projects are pivotal in transforming data into actionable insights for organizations. However, user engagement in these projects often remains a challenge, undermining their potential impact. This study explores the role of custom dashboards in enhancing user engagement within BI projects. By tailoring dashboards to user needs, the research highlights how personalized interfaces, intuitive designs, and relevant metrics contribute to better decision-making and increased interaction with BI tools. Employing a mixed-methods approach, the study analyzes feedback from BI users and evaluates the impact of customized dashboards on engagement metrics. Results indicate that user-centric designs significantly improve engagement, offering practical guidelines for organizations aiming to optimize their BI systems.